Allow me to preface this post by saying that i absolutely love what I do. I love entertainment, I love my brides and grooms, I love every bit of it. Being said, I hate most DJs I have met. For some strange reason, the collective DJ's metaphoric head is massive. I suppose the hot air from their controller somehow manifested itself within their gaudy-headphone wearing head. Again, I absolutely love being a DJ, but I do not care for most DJs. Obviously, there are most certainly some amazing professionals who I LOVE to work with and would love to meet with on a more regular basis: Johnny Parker, Chris High, and Dre Thomas, to name a few.
Let me talk to the DJ for a moment. Why do you start DJing? Why did a lot of these guys (or gals) start Djing in the first place? Was it because of the love for events and spreading joy to others, or was it because you love having all eyes on you? If the latter, you're who I'm speaking of. You met your bride and groom, and after the first contact, you have no idea who they are. Your first concern was how great you are, not what their concerns or needs are. There is a huge glaring distinction here. When you, as the entertainer, are so involved in your own head that you have no clue what genre the bride and groom are into, a throwback song from their high-school years, or what area they're from, that's a problem.
I understand that it absolutely isn't my place to run your business, and I certainly won't attempt to do so, but I will say that you are doing yourself and your client a major disservice. When you can know your client intimately, you can know their likes and dislikes, you can have a connection with them layers deeper than any other vendor on their wedding night. Here's a story:
In early 2017, a good friend of mine, Kelsey became engaged to a wonderful dude, Mitch. We met with Kelsey and Mitch and immediately hit it off. As I do with every client who we have a personal interaction with, I added him on Facebook. After small interactions throughout the beginning of the year prior to their wedding date, we became better friends. A week or two before the wedding, Mitch posted the following: "This night is a perfect shade of dark blue." This meant nothing to anyone else, but it meant something to me. See, Mitch and I, unbeknownst to both of us, shared a mutual guilty pleasure of a group called Jack's Mannequin, a pop-punk group. I recognized the lyric and commented, finishing the song, title, and artist; a bond was formed. On his wedding date, we ran into another issue. The venue owner (unnamed) has a policy that stated that they take care of Grand Entrance and all announcements before dance announcements. I brought it to Mitch to let him know before we lined up. I was followed shortly into the room by the owner. Mitch caught wind of the announcements and told the owner that he hired me, and they would like for me to take care of announcements in the manner in which they planned. He had my back, I had his. Grand entry, dinner announcements, toasts all went great! In the middle of dinner, I pulled out a song: "Dark Blue" - Jack's Mannequin, the song we both enamored over on social media 2 weeks before. I watched Mitch as the recognizable into piano riff came on. I watched him drop his fork, quickly look to me, scream "Yes!" and throw his fist in the air as i pointed at him. It was a textbook example of DJ-Client relation. **love you, Mitch and Kelsey!**
Now, I understand that you can't have a close relationship with all of your clients, but you also shouldn't deny the opportunity on basis of "professionalism". When you don't feel the need, or feel that basic interaction with your clients before the event is not "worth your time", you've got it all backwards.
Bottom line: Couples, add your DJ! If he won't be friends with you, there's a red flag. DJs, add your couples! It pays to have great relationships with your clients!